Mohawk Motorsports

Brief

Develop a logo and business card for a startup fix-all garage business.

Scope

Branding & Logo Design / Graphic Design / Illustration

An emblem design concept combined all the client-requested elements with the additional imagery to elevate the logo to a personal, distinct design.

Being a new logo for a new company, careful consideration was needed to ensure the logo design would stay legible and clear across many mediums and different uses.

The minimal grey and red color palette complimented each other while allowing contrast between the design elements and typography. The red hair and beard is a direct nod to the owner of the company, bringing a uniquely personal piece to the logo.

I’m not currently looking for another office job, but am always interested in a new collaboration opportunity.